Internet | San Francisco

After relocating to California in 1994, Fowler was a content executive for a number of high-profile Internet start ups, including Excite and WebMD where she ran their consumer travel and health content divisions.


Hired as director of Excite’s (travel and community-based content), Cathy managed its integration into’s core site. As the 25th employee in this start-up, with she initiated and negotiated  business and content relationships and to diversify content and revenue streams with partners such as and (among others).
Excite, Inc. (


Catherine Fowler was responsible for all content acquisition and development for  Direct Medical Knowledge, and continued on as  Vice President of Consumer Health Content when the company was acquired by WebMD specifically for its database of high-quality, consumer health content which  formed the base of WebMD's new consumer health portal.  Cathy and her team managed and negotiated strategic content partnerships and established content licenses with over 50 book publishers and other content providers.  Coordinated content development and integration with division presidents, technical directors, creative and online communities. Content Partners included CNN, MSNBC, Reader’s Digest, and Consumer Reports. Hired and managed staff of 10-20.  Position originated with Direct Medical Knowledge which was acquired by WebMD 
Direct Medical Knowledge and WebMD
Vice President, Content
San Francisco, CA, 1997-2000