After relocating to California
@excite.com____________________________________
Hired as director of Excite’s city.net (travel and community-based content), Cathy managed its integration into excite.com’s core site. As the 25th employee in this start-up, with city.net she initiated and negotiated business and content relationships and to diversify content and revenue streams with partners such as mapquest.com and amazon.com (among others).
Excite, Inc. (excite.com)
@WebMD_____________________________________
Catherine Fowler was responsible for all content acquisition and development for Direct Medical Knowledge, and continued on as Vice President of Consumer Health Content when the company was acquired by WebMD specifically for its database of high-quality, consumer health content which formed the base of WebMD's new consumer health portal. Cathy and her team managed and negotiated strategic content partnerships and established content licenses with over 50 book publishers and other content providers. Coordinated content development and integration with division presidents, technical directors, creative and online communities. Content Partners included CNN, MSNBC, Reader’s Digest, and Consumer Reports. Hired and managed staff of 10-20. Position originated with Direct Medical Knowledge which was acquired by WebMD
Direct Medical Knowledge and WebMD
Vice President, Content
San Francisco, CA, 1997-2000
